Social Media and Reputation Management Guide

Everything you do and say online or using a mobile device can be permanent and is a reflection of you and your reputation. At ThinkUKnow, we refer to this as your digital shadow – a digital representation of you that will follow you throughout your life.

This digital shadow can be a great thing: it can show others how creative, friendly and intelligent you are. It can also do the opposite: it can show others that you don’t care about your reputation or how you treat others.